Purpose of Webinar
To discuss ways of controlling sales conversations and moving the customer’s perspective of the product/service from a ‘commodity’ to a ‘value’ based purchase.
Learn how top sales leaders increase the perceived value of their product/service while maintaining great rapport.
Content Included In Training
• Understanding the commodity versus value market criteria
• How to determine the perspective of your customer/client
• Unexpected ways of driving the frame towards value
• Using Non‐Sequeters to control the sales conversation
• Techniques for maintaining deep rapport
• Using content reframes to handle objections
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