Valerie Jennings - Identifying Key Online Influencers

Join Valerie Jennings, CEO and president of Jennings Public Relations and Advertising as she speaks about her expertise in social media. She will communicate how to promote green initiatives through social media strategies, showing how companies are taking their brand online and the importance of communicating with online audiences such as blogs and news sites to grow your business. Learn about the art of online storytelling, how identifying online audiences will help develop organic SEO, and the impact of using promotional video. View results from a social media relations campaign that engaged top bloggers within the sustainability blogosphere along with architects. These outcomes will have a substantial impact in how you engage social media relations in the future.