Michael Luckman - Did Somebody Move Your Sales Cheese?

Who Moved My Cheese? By Spencer Johnson, M.D. is a bestselling book about four characters that live in a “Maze” and look for “Cheese” to help nourish them and make them happy.
“Cheese” is a metaphor for what each of us wants to have in life—whether it is a good job, a loving relationship, money, a possession, health, spiritual peace of mind, or if you’re in sales, more customers and higher revenues.
And the “Maze” is where you look for what you want. For us, that would be our marketplace. In this dynamic presentation, Michael Luckman, with over 40 years in sales, sales management, marketing and new product development provides us with an in depth look at why selling today is the hardest it has ever been.