Joy Milkowski: Can You Lose Control to Gain Customer Trust through New Media?

With the skyrocketing popularity of social media and networking as tool for business-to-business enterprises, it is imperative that your company enter the mix. If you're already participating, continually refining your SMN strategy to stay atop the latest products and trends is crucial.

We understand that developing and executing a social media strategy is a daunting task, especially for big brands that feel particularly vulnerable in the social media realm. This presentation has been developed with both the large enterprise and the small company in mind. Our webinar will explore the following questions:

• To what extent does my company need to participate in social media - are the conversations occurring without me?
• How is social media changing the voice and transparency of communications with prospects and customers?
• What tools should my company embrace to enter the social media pool (without doing a belly-flop off the high dive)?