Greg Alexander - Sales Benchmarking: Achieve World-class Sales Performance

Ever wonder why you can go to Yahoo Finance and compare your company’s financial metrics against others in your industry and maybe too by organizational size but you can’t do something similar for your sales force? Now you can. The discipline of sales benchmarking has finally matured enough to enable executives, and even sales professionals, to compare their performance against best in class and averages of relevant peers. The results are revealing and typically lead to best practices solutions to close the gaps.

Does this sound a bit like sales research or sales analytics or sales reporting? It may, but it’s not. Tune in to learn how you can use sales benchmarking to expose opportunity and to subject the Sales function to the same scrutiny as other corporate departments have had to face for years. Find out what significance this has for your business in terms of leading vs. lagging indicators, empirical data vs. sales surveys, and internal sales benchmarking vs. external sales benchmarking.