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Benjamin Wayne - When ROI Is Paramount – Online Video is a Marketer’s Dream

Benjamin Wayne, CEO of Fliqz will lead a session on online video and how it is becoming an important tool for businesses trying to reach new customers and see significant ROI - all on a shoestring budget.

Specifically, Benjamin will address:
• The potential of online video for marketing, illustrated with real life examples of companies are doing it well, and perhaps not so well
• Why YouTube and other proprietary platforms aren’t the answer.
• The dos and don’ts of marketing via online video
• Why online video advertising is broken and what needs to change for it to work

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