The economy is down, but your exposure should be up!

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Everywhere we go, we hear the economy is in the tank - not just in the US, but globally.

Consultants and sales people still need to sell, but clients aren’t responding to attempts to connect.

Clients still need to buy, but they are doing a lot more due diligence before they make a purchase. And they don’t want to be sold until they are ready.

B2B Power Exchange wants to do something about it.
We are known for doing everything we can to help business-to-business salespeople, consultants and entrepreneurs find, close and deliver new business more effectively. But in the current business climate, I have been trying to figure out how we can do more.

We already have the networking breakfasts, the online meetings, the online community and free seminars which are really taking off. But these things aren’t enough to stop some of our colleagues from being very concerned about their companies, jobs and livelihoods.

And when people are scared, they make short term decisions that have long term ramifications. One of the decisions fearful people make in a down economy is they cut advertising, because they don’t think they can afford it. We want to help. So, we are opening up two FREE ways for companies and thought leaders to get the word out about their businesses – an online directory for B2B products and technologies and a low-cost, high-value workshop series.

Online Directory
Our free seminars have been gaining popularity. Some of the seminars are getting 200-400 confirmations and lots of replays in our online community. Understandably, some of our participants with products want to do seminars on their products, but we don’t believe our seminar series is necessarily the right place to do that. So, we are developing the right place.

We are going to set up an online directory where B2B product and technology companies can submit a 1-2 page search-engine optimized description along with a 2-45 minute demo or walkthrough of their product. They can link to a demo they already have, or if they don’t have one, we will use our webinar platform to remotely record one with them – free of charge.

Why should vendors participate?
o Free advertising venue
o Search engine optimized content with links back to own site
o Free recording and hosting of 2-45 minute demo or walkthrough
o Leads are better qualified when they make contact

Why should other B2B participants care?
o Stay on top of trends for themselves or their clients
o Searchable database to develop shortlists for clients
o Profile potential partners

How do potential clients benefit?
o Free access to research that may not be found elsewhere
o Develop shortlist internally or with the help of a consultant
o No sales contact until ready

Workshop Series
The seminars are known for their exceptional content, but there is only so much that can be accomplished in a 45-minute session, even when paired with a 15-minute Q&A. Many participants still want more situation-specific information, but may not be ready to make the investment in paying the speakers’ full consulting rates.

The solution is a low-cost online workshop series where small groups of participants (5-15 or 25 depending on the complexity of the content and the wishes of the instructor) interact with the instructor and one another in a 2-4 hour hands-on session.

Why should thought leaders participate?
o Free advertising venue with exposure to an international audience
o Use of webinar platform – no travel required
o Search engine optimized content with links back to own site
o Revenue share – only if class minimums are met, no other upfront fees
o Leads are better qualified when they make contact

Why should other B2B participants care?
o Stay on top of trends for themselves or clients
o Inexpensive educational resource for clients
o Profile potential partners

How do potential clients benefit?
o Low cost training for themselves and their teams
o No travel required to participate
o Test drive consultants before fully engaging
o No sales contact until ready


I truly believe that these offerings can make a difference for companies who participate – no matter which part of the triad of consultants, vendors or clients you represent. If you would like to receive more information or provide feedback, please contact me directly at chris@b2bpowerexchange.com or 877.7.B2B.POW.