Marketing that Sells: Create a Compelling Marketing Message to Skyrocket the Growth of Your Business

Marketing that Sells: Create a Compelling Marketing Message to Skyrocket the Growth of Your Business

"94% of marketing failures are due to poor messages. 6% are due to poor advertising methods or vehicles."

Discover how to consistently communicate the core value (what your customers or clients are really buying) of your product or service in this live, on-line course. Learn how to craft a compelling core message that can be infused into all of your marketing strategies and tactics, making your business the one obvious choice in the minds of your target market.

This is a live, interactive, online course that dives into the clarification and application of your core marketing message. Most businesses struggle with creating a clear, compelling message that will really resonate with their ideal customers or clients and motivate them to purchase their product or service. Since 94% of marketing failures are due to the message not the method, ensuring that you are getting the message right is critical. This course will help you to do that.

In this course you will:

Learn how to communicate the essential purpose of your business
Learn how to understand the current strengths and weaknesses of your business and the opportunities that are in front of your
Learn how to define your ideal client or customer
Learn how to determine your current position in the market
Learn how to differentiate yourself from everyone else
Learn how to articulate the benefits of your products or services from your client or customer's perspective

YML CoursePlus(TM): This course includes practical application strategies that you can implement right away, an ebook with course materials, information and templates, plus a bonus follow-up call two weeks following the course to address any additional questions or challenges.

Course Dates & Times

Thursday, May 14th, 2009, 8:00 am PST (11:00 am EST)

Thursday, May 28th, 2009, 8:00 am PST (11:00 am EST)

Remember: YML members receive a 25% discount on all courses!

Register Now at:

http://www.yourmarketinglab.com/index.php?option=com_content&task=view&id=169