9 Strategies to Boost Your Sales Copy to Make More Money!

I know a lot of you HATE to act like salespeople or HATE to push your product or service, but if you don't do it and you don't have a sales team - WHO WILL DO IT??

That's why I recommend you learn the most effective ways to write a sales letter or email. This way at least you’ll have effective copy working for you.

So, what is a sales letter? What do I mean? Its that long, scrolling page that you see on many websites these days that you sometimes don’t even know what they’re selling until you get to the bottom and you especially don’t know how much it is until you reach the bottom but you’ll soon find out that you’ve been ‘hooked’ when you’re halfway down the page and 5 minutes have gone by.

Not a lot of people you see really do this well. After all, don’t many small business owners complain that they’re marketing isn’t working well if at all?

This is mostly due to the copy or content in such a marketing piece. I don’t care if we’re talking about an ad, postcard, flyer, door-hanger, webpage, email, printed newsletter or brochure. The content is what makes or breaks it; it’s what sells or doesn’t sell.

Of course you have to place your ad or promotion in the right place, targeting the right people but using the ‘right message’ is critical.

I coach small business owners and entrepreneurs on a daily basis about these strategies when I work with them on creating their marketing materials, websites or email newsletters. Coming up with creative, fresh marketing ideas and solutions to bring entrepreneurs more business without breaking the bank is what I specialize in!

This is a great checklist for you to use when you’re creating your own sales copy or promotional materials no matter what the industry, product or service.

1. It’s important to do your market research and know your target market.
2. Draw them in with a killer BIG AND BOLD headline.
3. Use engaging subheadings, phrases and statistics.
4. Be reader-centered, not writer-centered.
5. Be conversational.
6. Ask for the order!
7. Offer bonuses & a guarantee.
8. Include a P.S.
9. Have your copy proofread!

Furthermore, if you want help with strategies to boost your sales copy to make more money, I would suggest signing up for one of my Private Coaching Programs (find out more at http://www.JumpStartYourMarketing.com/coaching), however you can always start out with a complimentary Getting Acquainted Session too if you want to 'see' what's possible first but I do take these very seriously so please only serious entrepreneurs apply. If you're more of a do-it-yourselfer, check out my JumpStart Your Marketing(TM) System or other products online at http://www.JumpStartYourMarketing.com/products.






(c) Copyright 2010 K. Sawa Marketing International.

To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who's helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She's been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur's Success Kit at http://www.JumpStartYourMarketing.com!