As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain.
In down economies, prospects conduct even more research leading up to the purchase. This means B2B marketing professionals must help educate prospects in the early stages of the buying cycle; doing this well can help frame their buying process and establish your brand as a trusted advisor that understands their problems and knows how to solve them. Therefore it's more vital than…
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Posted on October 26, 2009 at 8:02am
Comment Wall (3 comments)
I am working on a research project around what makes it attractive to software developers to work at specific companies and on specific types of projects.
The client company is looking to hear from highly productive software developer employees (not independent contractors) who build innovative, web-based and/or mobile applications based in either the US or Bangalore.
Might you know some developers who might be eligible to participate in the research study? (will involve 1:1 telephone interviews or a focus group depending where they are based).
The client company is focused on Bangalore and the US based developers.
What’s in it for the developers is that if they are selected to participate in the research, they are paid a thank you or honorarium fee.
There are specific companies being targeted in terms of where the software developers work. I can provide more info if this something you might be able to help me with.
Definitely appreciate your help!
- Deb
My email is dsiegle@marketingsolns.com. I welcome you or colleagues who fit these criteria. And, sooner is better before the slots are filled.
THANKS!
- Deb
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