Shel Horowitz's Page

Profile Information

What company (companies) do you represent?: FrugalMarketing.com, PrincipledProfit.com

Where do you personally sell?: Online, at speeches, in my office, over the phone

Describe your company's offerings: * Books demonstrating how to market ethically, affordably, and effectively
* Marketing consulting, copywriting, and strategic planning emphasizing affordable, ethical, and effective approaches
* Walking writers through the process of becoming published book authors

Which industry do you represent? (How would a client or partner label your service offering?): Marketing

Do you target specific types or sizes of companies? If so, please explain.: No, but I have tended to serve smaller companies and individual entrepreneurs/authors

Who are your power partners? (Who refers business to you? What business are they in?): People who understand the importance of ethics not only to do the right thing, but as a primary tool of success. Also people in all phases of independent publishing.

What are some symptoms that a prospect might need your offering?: * Wasting money on ineffective marketing
* Not understanding who the target market is or how to reach that person
* Needing a book for professional and income growth, but not knowing how best to get one
* Needing a creative and dynamic speaker on business ethics and/or frugal marketing
* Wanting to get toes wet in social media and not knowing where/how to start

What differentiates you as a possible business partner?: * Firm commitment to ethics; founder of the international Business Ethics Pledge with signatories in over 30 countries, six continents: http://www.business-ethics-pledge.org
* Author of seven books, three of them award-winners
* Have written over 1000 articles and probably about as many business communications (press releases, web pages, direct-mail letters, ads, fliers, brochures, newsletters, etc.)
* Started my business in 1981 (total initial capitalization $200); still have one client from 1982
* Serve clients on three continents so far
* Affordable prices and sympathy for the microentrepreneur