Scott Siders's Page

What company (companies) do you represent?

Novo Writing

Website:

http://www.novowriting.com

Where is your personal office? (City, State/Province, Country)

Long Beach, CA, USA

Where do you personally sell?

Worldwide

Describe your company's offerings

Novo Writing is a full-service copywriting firm specializing in marketing. We bring creative thinking, persuasive writing, and tangible results together to promote businesses as forward-thinking leaders in their industries. Novo Writing takes an integrated, collaborative, and comprehensive approach when working with clients. First we understand their current and future marketing goals. Then we help create an ongoing marketing strategy that ensures their messages are communicated to their target audience on a regular basis. Our strategic writing solutions help clients:
• Increase their exposure both online and offline
• Reach their target audience quickly and more effectively
• Communicate their brand and value to the marketplace
• Sell more of their products and services

Which industry do you represent? (How would a client or partner label your service offering?)

Marketing

Which titles make purchase decisions for your offerings?

CEO/Owner

Do you target specific types or sizes of companies? If so, please explain.

+A small business owner who:
-Has a big vision of where he/she wants to go, but doesn’t have a big budget, time, or ability to do his/her own marketing
-Is experiencing growing pains
-Understands the importance of online marketing and wants to take advantage of it
-Wants to share his/her expertise in the industry
-Knows that wiser consumers are more loyal, so he/she wants to educate and attract these customers
-Wants to leverage the explosion of the online marketing trend

+Funded start-ups with marketing budgets but no established internal marketing department

+Directors of marketing and/or corporate communications in companies with annual revenues of $10+ million

Who are your power partners? (Who refers business to you? What business are they in?)

-Web designers
-Graphic designers
-Marketing firms/consultants
-Internet marketing firms/consultants
-PR firms
-Printers
-Business and life coaches
-Multimedia professionals

What are some symptoms that a prospect might need your offering?

What to Look & Listen for:
-Outdated and/or poorly written marketing materials, such as brochures and Web sites
-No marketing materials whatsoever
-Business people who seem exasperated by the daunting task of growing their businesses
-"We're launching a product in two months and we haven't created any marketing materials"
-“I don’t have time to market my business”
-“My business needs a Web site”
-“My business is really growing and I’m sick of doing all of the marketing myself”

What differentiates you as a possible business partner?

There are many copywriting firms out there. What differentiates Novo from the competition?:
-The writing!: Novo writes compelling, fresh, and creative copy that gets results, moves people to action, strengthens brands, and portrays businesses as being highly professional.
-Experience: Novo’s experience includes a strong academic background (MA degree), 12 years of business and marketing writing, and a unique understanding of the needs of different industries and audiences.
-Breadth of writing services: Novo is highly skilled at writing everything from “low-energy” business copy (e.g., white papers, proposals, etc.) to “high-energy” marketing copy (e.g., brochures, Web sites, ads, etc.).
-Communication: Novo clearly identifies and communicates the scope of a project, remains engaged and available throughout the project, promptly returns calls and replies to emails, and honors promises and commitments on time, every time.
-Relationships: Novo maintains long-lasting relationships with our clients to continually provide marketing solutions as businesses grow and their needs expand. Novo also has business relationships with vetted and approved vendors (e.g., graphic and Web designers) to be a “one-stop-shop” for all of our clients’ ongoing marketing needs.
-Pricing: Competitive and informed pricing means that every project quote is individually tailored to the unique and specific requirements of each client.