B2B Power Exchange

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Rick Nelson
Rick Nelson
  • Danville, CA
  • United States
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Profile Information

What company (companies) do you represent?
Nelson Technology Associates
Website:
http://www.NelsonTech.com
Where is your personal office? (City, State/Province, Country)
Danville, CA
Where do you personally sell?
San Francisco Bay Area
US
International
Describe your company's offerings
Customer Relationship Management (CRM) - primarily B2B with Salesforce.com and GoldMine. We implement and support CRM systems and develop specialized sales configuration and quoting systems. Certified Salesforce Consultant.

Application Development - We help businesses improve their operations by automating business processes – when they have processes that aren’t working well and there’s no packaged software for it, we build what they need.
Which industry do you represent? (How would a client or partner label your service offering?)
Application Development, Sales, Software, Systems Integration
Which titles make purchase decisions for your offerings?
CEO/Owner, Engineering, Finance, Information Technology, Marketing, Product Development, Sales, Other
Do you target specific types or sizes of companies? If so, please explain.
Target Companies
CRM – many company types: distribution (manufacturer reps!), manufacturing, financial, insurance, human resources / benefits; typically 3-300 employees.
Application Development – many company types: biotech, human resources / benefits, environmental, financial, insurance, manufacturing; typically 20-2,000 employees
Decision Makers
CRM – VP Sales & Marketing, Director of Business Development; President / Owner (small firms)
Application Development – mostly line-of-business VP, Director, Department Manager, etc.; possibly CIO, IT director or manager; President / Owner (small firms)
Who are your power partners? (Who refers business to you? What business are they in?)
Anyone working with sales execs; IT Services firms; Consultants (most kinds!); Finance; Marketing; Employee Benefits
What are some symptoms that a prospect might need your offering?
“We need to increase sales!”
“We have this huge Excel spreadsheet…”
"We have this Access database that doesn't work right"
What differentiates you as a possible business partner?
I’m a techie (MS Engineering) with a strong business MBA) and sales background – a great combination for CRM. We’re small, we’re very good, we deliver quality, we’re honest and reliable, and we’re good partners!
Who first told you about the B2B Power Exchange Community?
Diane Fleck

Comment Wall (1 comment)

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