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Customer Experience Optimization
Profile Information
- What company (companies) do you represent?
- ClearAction LLC
- Website:
- http://www.clearaction.biz
- Where is your personal office? (City, State/Province, Country)
- Sunnyvale, CA
- Describe your company's offerings
- - Customer satisfaction improvement
- Customer experience management
- Customer advocacy
- Improve ROI on customer surveys
- Marketing training (college level courses)
- Trusted advisor training
- Interaction bridges training
- MBTI in-depth strategies
- Marketing operations improvement
- Leading indicator dashboards
- Team recognition strategies
- Which industry do you represent? (How would a client or partner label your service offering?)
- Change Management, Corporate Benefits, Employee Development, Marketing, Process Consulting
- Which titles make purchase decisions for your offerings?
- CEO/Owner, Human Resources, Marketing, Product Development, Other
- Do you target specific types or sizes of companies? If so, please explain.
- - Any size/type for training (marketing, interaction bridges, trusted advisor, leading indicators, team recognition, MBTI).
- Medium/large B2B companies for marketing operations and customer satisfaction/advocacy/experience.
- Who are your power partners? (Who refers business to you? What business are they in?)
- - Organizational development / change management consultants
- Market research / experiential marketing firms
- Branding / quality / team coaching consultants
- What are some symptoms that a prospect might need your offering?
- - Need to motivate achievements for major initiatives
- Lack of marketing skills or executives' appreciation for marketing
- Not getting full ROI from customer surveys
- Desire to evolve unhappy customers into brand fans
- Need to build momentum company-wide in living the brand promise
- Want to prevent customer hassles to grow positive word-of-mouth
- Plan to enrich customers' experience to earn repeat sales
- What differentiates you as a possible business partner?
- Most customer advocacy programs focus on revenue. ClearAction adds sustainable profitability to this effort by preventing customer hassles and wasted costs. You've invested in marketing campaigns that make promises to customers. For maximum ROI your customers' experiences must match or exceed your promises. Take your customer profitability to the next level!
Save time, re-work, turf wars, failure risks and budget through a few working sessions with ClearAction. Our succinct working sessions enable you to:
- Explore all your options ... beyond a single vendor's specialty.
- Understand best practices ... to jump-start your success.
- Enroll stakeholders ... to build momentum.
- Arrange change management strategies ... to get ROI faster.
- Prepare front-line tools ... to manage customers.
- Seamlessly augment existing customer programs.
- Roll out your program after 2-6 half-day ClearAction working sessions.
- Who first told you about the B2B Power Exchange Community?
- Chris Pareja
Resources for Customer Experience Improvement:
CEM Executive Mentoring: Clearly see what's needed to take immediate action.
Customer Experience Enablers: Clear the way for organization-wide action.
eHandbooks by ClearAction
"This ebook should be saved on every marketer's desktop!"
- John Todor, author of Addicted Customers & Winning Mindshare
Lynn Hunsaker's Blog
Advantages of Customer Experience Collaboration
Connect your customer experience management efforts across the company, and enjoy exponential benefits, according to the 2011 Business-to-Business Customer Experience ManagementBenchmarking Study.
Companies with managers (of their top five methods…
ContinuePosted on January 26, 2012 at 7:54pm
Customer Value Creation
Value creation is perhaps the single most important aspect of any executive's job. As such, crystal clarity on what it is and how it's done should certainly be top of mind. Shareholder value is fueled by customer value; shareholders leave when customers leave, not the other way around.… Continue Posted on August 23, 2011 at 12:37pm
Customer Centric Sales & Service Policies
Survival of the kindest may be a novel concept, but there's new scientific evidence that humans are genetically wired to be kind. The more generous we are, the more respect and influence we wield. For example, think of Zappos and LL Bean: for their customer-centric sales and service policies, they've earned widespread admiration among customers, as well as among… Continue Posted on December 2, 2010 at 7:12am
Customer Experience Management is Uncommon Sense
“Just talk to your customers” was the resounding answer to: “What’s the best way to learn best practices for customer experience management?” — a question I posted on several business-focused social media sites. Yet less than 60% of companies have a formal voice of the customer program.1 Why? Because we often assume we already know what customers think, or what they “should” think. Somehow it seems straightforward to…
Posted on November 15, 2010 at 9:25pm
Defining Customer Experience Management
All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any…
ContinuePosted on October 13, 2010 at 7:37am
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Comment Wall (4 comments)
I love the name of your business. And we - as customers - definitely need more advocates like you to awaken companies to their customer service blind spots.
There's definitely synergies -- both philosophically and in our offerings. I would love to connect if you are ever interested.
Warmly,
Denise Corcoran
- twibes.com/groups/customer-experience
- twitter.com/clearaction
- facebook.com/dj/customerexperience
- customer.ology.com
- clearaction.biz/blog
- brighttalk.com/channels/2107/view
- blogtalkradio.com/customerexperience
- slideshare.net/clearaction
- clearaction.podomatic.com
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