Find, close and deliver business differently.
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Lynn Hunsaker
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Customer Experience Optimization
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Profile Information
- What company (companies) do you represent?
- ClearAction LLC
- Website:
- http://www.clearaction.biz
- Where is your personal office? (City, State/Province, Country)
- Sunnyvale, CA
- Describe your company's offerings
- - Customer satisfaction improvement
- Customer experience management
- Customer advocacy
- Improve ROI on customer surveys
- Marketing training (college level courses)
- Trusted advisor training
- Interaction bridges training
- MBTI in-depth strategies
- Marketing operations improvement
- Leading indicator dashboards
- Team recognition strategies
- Which industry do you represent? (How would a client or partner label your service offering?)
- Change Management, Corporate Benefits, Employee Development, Marketing, Process Consulting
- Which titles make purchase decisions for your offerings?
- CEO/Owner, Human Resources, Marketing, Product Development, Other
- Do you target specific types or sizes of companies? If so, please explain.
- - Any size/type for training (marketing, interaction bridges, trusted advisor, leading indicators, team recognition, MBTI).
- Medium/large B2B companies for marketing operations and customer satisfaction/advocacy/experience.
- Who are your power partners? (Who refers business to you? What business are they in?)
- - Organizational development / change management consultants
- Market research / experiential marketing firms
- Branding / quality / team coaching consultants
- What are some symptoms that a prospect might need your offering?
- - Need to motivate achievements for major initiatives
- Lack of marketing skills or executives' appreciation for marketing
- Not getting full ROI from customer surveys
- Desire to evolve unhappy customers into brand fans
- Need to build momentum company-wide in living the brand promise
- Want to prevent customer hassles to grow positive word-of-mouth
- Plan to enrich customers' experience to earn repeat sales
- What differentiates you as a possible business partner?
- Most customer advocacy programs focus on revenue. ClearAction adds sustainable profitability to this effort by preventing customer hassles and wasted costs. You've invested in marketing campaigns that make promises to customers. For maximum ROI your customers' experiences must match or exceed your promises. Take your customer profitability to the next level!
Save time, re-work, turf wars, failure risks and budget through a few working sessions with ClearAction. Our succinct working sessions enable you to:
- Explore all your options ... beyond a single vendor's specialty.
- Understand best practices ... to jump-start your success.
- Enroll stakeholders ... to build momentum.
- Arrange change management strategies ... to get ROI faster.
- Prepare front-line tools ... to manage customers.
- Seamlessly augment existing customer programs.
- Roll out your program after 2-6 half-day ClearAction working sessions.
- Who first told you about the B2B Power Exchange Community?
- Chris Pareja
Resources for Customer Experience Improvement:
CEM Executive Mentoring: Clearly see what's needed to take immediate action.
Customer Experience Enablers: Clear the way for organization-wide action.
eHandbooks by ClearAction
"This ebook should be saved on every marketer's desktop!"
- John Todor, author of Addicted Customers & Winning Mindshare
Lynn Hunsaker's Blog
Improve Customer Experience by Borrowing Ideas
Creativity is essential in our highly competitive business environment. As technology and options expand, customers' expectations for higher value are always rising. Companies that use creativity to understand, anticipate, and exceed… Continue Posted on April 15, 2010 at 2:30pm —
Loyalty is Not Just for Customers
Customer loyalty is important to business success. Profitability of customer retention is pretty much common knowledge.So companies do a lot to encourage customer behav… Continue
Posted on January 2, 2010 at 6:00am —
Customer Satisfaction Bonus Traps
The answer to the second question exposes the company's cultu… Continue Posted on November 17, 2009 at 6:30am —
The Art of Listening: A Key to Customer-Centricity
Curiosity is the key to great listening skills that improve customer experience. When you're truly curious about your customer's opinions, expectations and requests, you'll find the customer to be more pleasant, interesting and fulfilling to you as well.… Continue Posted on October 22, 2009 at 11:23am —
What's Your Customer Experience Value Quotient?
If value is defined as benefits versus costs, what's your company's customer experience value ratio? Superior value is the objective of customers and marketers alike. And since customers hold the purse strings, marketers are compelled to view value as customers do. In the customer experience value ratio… Continue Posted on October 2, 2009 at 11:51am —
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Comment Wall (4 comments)
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I love the name of your business. And we - as customers - definitely need more advocates like you to awaken companies to their customer service blind spots.
There's definitely synergies -- both philosophically and in our offerings. I would love to connect if you are ever interested.
Warmly,
Denise Corcoran