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Lynn Hunsaker
Lynn Hunsaker
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Customer Experience Optimization

Comment Wall (4 comments)

At 10:50pm on September 16, 2008, Denise CorcoranDenise Corcoran said…
Hi Lynn,

I love the name of your business. And we - as customers - definitely need more advocates like you to awaken companies to their customer service blind spots.

There's definitely synergies -- both philosophically and in our offerings. I would love to connect if you are ever interested.

Warmly,
Denise Corcoran
At 6:45pm on September 25, 2008, Lynn HunsakerLynn Hunsaker said…
I just published my 1st ebook: Metrics You Can Manage For Success (www.clearaction.biz/metrics-incentives.html) and launched my podcast training series: Customer Relationship Skill-Building (www.clearaction.biz/podcast.html). Free sample ebook and sample podcast!
At 3:57pm on March 26, 2009, Lynn HunsakerLynn Hunsaker said…
Employee Engagement -- Customer Engagement -- Customer Data = new layout of my website: Customer Experience (www.ClearAction.biz)
At 8:27pm on May 8, 2009, Lynn HunsakerLynn Hunsaker said…
Customer Experience Resources - mark your faves & tweet!
- twibes.com/groups/customer-experience
- twitter.com/clearaction
- facebook.com/dj/customerexperience
- customer.ology.com
- clearaction.biz/blog
- brighttalk.com/channels/2107/view
- blogtalkradio.com/customerexperience
- slideshare.net/clearaction
- clearaction.podomatic.com

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Profile Information

What company (companies) do you represent?
ClearAction LLC
Website:
http://www.clearaction.biz
Where is your personal office? (City, State/Province, Country)
Sunnyvale, CA
Describe your company's offerings
- Customer satisfaction improvement
- Customer experience management
- Customer advocacy
- Improve ROI on customer surveys
- Marketing training (college level courses)
- Trusted advisor training
- Interaction bridges training
- MBTI in-depth strategies
- Marketing operations improvement
- Leading indicator dashboards
- Team recognition strategies
Which industry do you represent? (How would a client or partner label your service offering?)
Change Management, Corporate Benefits, Employee Development, Marketing, Process Consulting
Which titles make purchase decisions for your offerings?
CEO/Owner, Human Resources, Marketing, Product Development, Other
Do you target specific types or sizes of companies? If so, please explain.
- Any size/type for training (marketing, interaction bridges, trusted advisor, leading indicators, team recognition, MBTI).
- Medium/large B2B companies for marketing operations and customer satisfaction/advocacy/experience.
Who are your power partners? (Who refers business to you? What business are they in?)
- Organizational development / change management consultants
- Market research / experiential marketing firms
- Branding / quality / team coaching consultants
What are some symptoms that a prospect might need your offering?
- Need to motivate achievements for major initiatives
- Lack of marketing skills or executives' appreciation for marketing
- Not getting full ROI from customer surveys
- Desire to evolve unhappy customers into brand fans
- Need to build momentum company-wide in living the brand promise
- Want to prevent customer hassles to grow positive word-of-mouth
- Plan to enrich customers' experience to earn repeat sales
What differentiates you as a possible business partner?
Most customer advocacy programs focus on revenue. ClearAction adds sustainable profitability to this effort by preventing customer hassles and wasted costs. You've invested in marketing campaigns that make promises to customers. For maximum ROI your customers' experiences must match or exceed your promises. Take your customer profitability to the next level!

Save time, re-work, turf wars, failure risks and budget through a few working sessions with ClearAction. Our succinct working sessions enable you to:
- Explore all your options ... beyond a single vendor's specialty.
- Understand best practices ... to jump-start your success.
- Enroll stakeholders ... to build momentum.
- Arrange change management strategies ... to get ROI faster.
- Prepare front-line tools ... to manage customers.
- Seamlessly augment existing customer programs.
- Roll out your program after 2-6 half-day ClearAction working sessions.
Who first told you about the B2B Power Exchange Community?
Chris Pareja

Resources for Customer Experience Improvement:

ClearAction means unique vision and rapid results.
CEM Executive Mentoring: Clearly see what's needed to take immediate action.
Customer Experience Enablers: Clear the way for organization-wide action.

eHandbooks by ClearAction
Customer Experience Innovation Improve Customer Experience KPI
"This ebook should be saved on every marketer's desktop!"
- John Todor, author of Addicted Customers & Winning Mindshare

Lynn Hunsaker's Blog

Lynn Hunsaker

Advantages of Customer Experience Collaboration

Connect your customer experience management efforts across the company, and enjoy exponential benefits, according to the 2011 Business-to-Business Customer Experience ManagementBenchmarking Study.

Customer Experience Management Collaboration

Companies with managers (of their top five methods…

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Posted on January 26, 2012 at 7:54pm

Lynn Hunsaker

Customer Value Creation

Customer Value Creation Value creation is perhaps the single most important aspect of any executive's job. As such, crystal clarity on what it is and how it's done should certainly be top of mind. Shareholder value is fueled by customer value; shareholders leave when customers leave, not the other way around.… Continue

Posted on August 23, 2011 at 12:37pm

Lynn Hunsaker

Customer Centric Sales & Service Policies

Survival of the kindest may be a novel concept, but there's new scientific evidence that humans are genetically wired to be kind. The more generous we are, the more respect and influence we wield. For example, think of Zappos and LL Bean: for their customer-centric sales and service policies, they've earned widespread admiration among customers, as well as among… Continue

Posted on December 2, 2010 at 7:12am

Lynn Hunsaker

Customer Experience Management is Uncommon Sense

customer experience best practices “Just talk to your customers” was the resounding answer to: “What’s the best way to learn best practices for customer experience management?” — a question I posted on several business-focused social media sites. Yet less than 60% of companies have a formal voice of the customer program.1 Why? Because we often assume we already know what customers think, or what they “should” think. Somehow it seems straightforward to…

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Posted on November 15, 2010 at 9:25pm

Lynn Hunsaker

Defining Customer Experience Management

Customer Care … Customer Relationship Management … Customer Experience — what’s the difference?

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any…

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Posted on October 13, 2010 at 7:37am

 
 
 

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