Lilia Shirman's Page

What company (companies) do you represent?

The Shirman Group

Website:

http://www.shirmangroup.com

Where is your personal office? (City, State/Province, Country)

Redwood City, CA, USA

Where do you personally sell?

World Wide

Describe your company's offerings

Revenue growth strategy, business planning, and go-to-market execution for B2B technology companies.

Which industry do you represent? (How would a client or partner label your service offering?)

Other

Which titles make purchase decisions for your offerings?

CEO/Owner, Marketing, Sales

Do you target specific types or sizes of companies? If so, please explain.

We target enterprise technology companies of all sizes.

Who are your power partners? (Who refers business to you? What business are they in?)

Sources of referrals are primarily clients who are in the technology sector.

What are some symptoms that a prospect might need your offering?

* Technology vendor that has been selling to low or mid-level decision makers needs to establish traction and relationships with higher-level IT and business decision-makers.
* Products are experiencing strong competition or commoditization and price pressure, and company needs to get better at defining, creating, marketing, and selling higher value solutions to increase customer value and deal size.
* Horizontal technology vendor sees an opportunity for increased revenue in specific target vertical markets and needs to decide if and how to pursue it.
* Strategic alliances are not producing the expected momentum, and company needs to better engage, enable, and collaborate with their top partners.
* Company is conducting business planning and needs wants to ensure stronger, more coordinated execution than it has achieved from past plans.
* New marketing approach is hitting roadblocks due to slow sales adoption of new practices, and the company needs to enable sales to succeed with the new approach.

What differentiates you as a possible business partner?

Our deep expertise in B2B technology markets, and our approach to driving growth as an integrated initiative that spans sales, marketing, alliances, products, and services, rather than as a departmental effort.

Who first told you about the B2B Power Exchange Community?

Not sure - have heard of it from several different sources.