Where is your personal office? (City, State/Province, Country)
Campbell, CA
Where do you personally sell?
San Francisco Bay Area, national and international
Describe your company's offerings
Public relations (PR), publicity, writing (news releases, websites, articles, brochures and the like) and other marketing communications services such as product launches, presentations and in-house writing training.
Which industry do you represent? (How would a client or partner label your service offering?)
Marketing
Which titles make purchase decisions for your offerings?
CEO/Owner, Marketing, Sales
Do you target specific types or sizes of companies? If so, please explain.
Medium-sized companies (20-100 people), divisions of larger companies, well-funded start-ups
Who are your power partners? (Who refers business to you? What business are they in?)
Other professionals in public relations, marketing communications, corporate communications, graphics, website development, advertising and the like.
What are some symptoms that a prospect might need your offering?
"We're not well-known."
"Our sales leads are drying up."
"We need to introduce a new product or service."
"Our competitor was in that article. We should have been there too."
"Our website (or other marketing materials) needs to be updated."
What differentiates you as a possible business partner?
More than 20 years' experience in marketing communications.
Able to do the high-level strategy, low-level implementation and everything in between.
Skilled in both traditional (mainstream) media and the "new" online media.
Experience in a wide range of industries, including hardware, software, communications and online services.
Combine the personalized attention of a consultant with the PR tools used by larger firms (e.g., Cision, ProfNet).
Earned the APR accreditation from the PRSA (Public Relations Society of America), the closest thing the PR world has to a license.
Won 17 local, national and international PR and writing awards.
Did in-house training for PR agencies in Silicon Valley and New York.
Taught PR extension classes at UC Berkeley, UC Santa Cruz, and San Jose State Professional Development Center.
Who first told you about the B2B Power Exchange Community?
Chris Pareja
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