Gary Katz's Page

What company (companies) do you represent?

Marketing Operations Partners

Website:

http://www.mopartners.com

Where is your personal office? (City, State/Province, Country)

Santa Clara, CA/USA

Where do you personally sell?

Marketing Operations services and products

Describe your company's offerings

Consulting services, subscription services, online courses

Which industry do you represent? (How would a client or partner label your service offering?)

Change Management, Employee Development, Process Consulting

Which titles make purchase decisions for your offerings?

CEO/Owner

Do you target specific types or sizes of companies? If so, please explain.

Yes, above $300M/annual. Companies with significant resource, complexity, investment in Marketing.

Who are your power partners? (Who refers business to you? What business are they in?)

Marketing automation suppliers, demand generation services firms, management consulting firms, trusted advisors

What are some symptoms that a prospect might need your offering?

Unmanageable complexity, inability to measure return on marketing investment, inefficient management of resources, broken processes, leaky knowledge management

What differentiates you as a possible business partner?

Addressing a fast-evolving but under-served area that impacts other areas of marketing and the overall effectiveness of an enterprise. According to International Data Corporation, Marketing Operations is the fastest growing marketing function in enterprises and now represents the fourth most staffed marketing function inside a large corporation.

Who first told you about the B2B Power Exchange Community?

Chris Pareja