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Profile Information

What company (companies) do you represent?
Endorphin Advisors
Website:
http://www.EndorphinAdvisors.com
Where is your personal office? (City, State/Province, Country)
Albany, NY
Where do you personally sell?
Throughout northeastern US, but primarily focused on Albany/Capital Region/Tech Valley in upstate New York.
Describe your company's offerings
We help businesses take big, bold steps forward.

Endorphin Advisors is a unique management consulting firm and marketing agency. We help businesses develop and implement short and long-term strategic plans, while also providing day-to-day business development and strategic and tactical marketing services to select clients committed to aggressive growth.

Endorphin Advisors specializes in Internet (inbound) marketing; online lead generation and nurturing strategies; content development strategies; and development of the web properties required for effective inbound marketing, including web sites, blogs, social media and email marketing tools.

Endorphin Advisors was started in 2005, and re-located in 2011 from Silicon Valley to Albany, NY. Find them at http://www.EndorphinAdvisors.com.
Which industry do you represent? (How would a client or partner label your service offering?)
Marketing, Process Consulting, Sales, Other
Which titles make purchase decisions for your offerings?
CEO/Owner, Marketing, Sales
Do you target specific types or sizes of companies? If so, please explain.
Primary Target Industry:

Insurance & Financial Services, including distribution, agencies, wholesalers and “manufacturers” (i.e. insurance carriers, investment funds, etc.)

Secondary Target Industries:

1. Business services – Distributors, suppliers, vendors, operations services, etc.
2. Consulting companies – Computer/IT, Creative/design, Business consulting, etc.
3. Trades – Contractors, HVAC, plumbing, electricians, landscaping, etc.
Who are your power partners? (Who refers business to you? What business are they in?)
Business brokers and mergers and acquisitions professionals in particular, as well as other senior business advisors providing professional and advisory services to businesses.
What are some symptoms that a prospect might need your offering?
1.) I would like to sell my business and want to maximize the price I can expect to get for my business.

2.) I'd like to sell my business eventually and want to get on the right track now to build the most appealing business for potential buyers.

3.) I need to grow my business and would like some help doing so.

4.) I am overwhelmed by my business and need help.

5.) I have pretty good sales revenue but am not making that much money, and want to make more. I need help.

6.) I am planning on raising money (venture capital or loan), and need to develop business plan and/or presentation for potential investors or loan sources.
What differentiates you as a possible business partner?
Over two decades of experience building business plans, marketing plans and financial plans. I listen to business owners, help clarify main challenges and goals, and develop strategies and specific steps to move toward those goals.

We come from a high-level marketing perspective (meaning a focus on customers and their tastes, preferences and buying habits), but focus on the numbers of a business (revenue, margins, profits, capital planning, finance).
Who first told you about the B2B Power Exchange Community?
Joyce Lillis

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Erik Bunaes's Blog

Erik Bunaes

New Blog from Endorphin Advisors

We have a new blog which features articles and news on topics related to business planning, marketing strategy, web marketing and exit planning.

Please visit us today at http://blog.endorphinadvisors.com/.

We would welcome your comments, feedback and questions, so please let us know what you think!

Thanks,
Erik

Posted on January 20, 2010 at 12:10pm

Erik Bunaes

Special Business Workshop: Web Marketing - 2010 Style

Good Players Play Hurt – Workshop Series



Date: Tuesday March 9, 2010 at 7:30am – 9:30am

Location: The Corporate Center in San Rafael (Tam Room)



Special Business Workshop: Web Marketing - 2010 Style



In business, as in sports, the best players perform well in any circumstances. In fact, what makes players great is often their ability to overcome big obstacles and play well in big games. That’s when champions are made.



Become a Web… Continue

Posted on January 20, 2010 at 12:08pm

Erik Bunaes

How to Write a Killer News Release and Get it to the Top of Google News

How to Write a Killer News Release and Get it to the Top of Google News



A news release is one of the easiest, most cost-effective ways to get media attention for your product or service. Today, the news release is also a great way to increase your Website's ranking in the search engines. But how do you write that killer news release, that one-in-a-hundred that stands out in the crowd?



In this 60-minute course we'll show you how to develop and distribute a news… Continue

Posted on May 18, 2009 at 9:06pm

Erik Bunaes

Marketing that Sells: Create a Compelling Marketing Message to Skyrocket the Growth of Your Business

Marketing that Sells: Create a Compelling Marketing Message to Skyrocket the Growth of Your Business



"94% of marketing failures are due to poor messages. 6% are due to poor advertising methods or vehicles."



Discover how to consistently communicate the core value (what your customers or clients are really buying) of your product or service in this live, on-line course. Learn how to craft a compelling core message that can be infused into all of your marketing… Continue

Posted on May 18, 2009 at 9:05pm

Erik Bunaes

Build a Roadmap & Playbook for Explosive Growth: A business planning process to dominate your competition.

Build a Roadmap & Playbook for Explosive Growth: A business planning process to dominate your competition.



Find out what you need to know now to perform a powerful business planning process that paints a picture of your vision and focuses your energy, efforts and your team on the essential work ahead.



This course is designed for business owners, entrepreneurs and managers interested in learning more about the process of building a business plan that empowers… Continue

Posted on May 18, 2009 at 9:03pm

Comment Wall (1 comment)

At 3:34pm on November 19, 2008, Gil ZeimerGil Zeimer said…
Hi Erik:

Thanks for inviting me to be your B2BF!

Cheers!
Gil
PS: Thanks for the check for the YML Blogging Workshop!

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