Emmy B. Gengler's Page

What company (companies) do you represent?

Softjourn, Inc.

Website:

http://www.softjourn.com

Where is your personal office? (City, State/Province, Country)

39270 Paseo Padre Pkwy #251
Fremont, CA 94538

Where do you personally sell?

Territory: US, Europe, Middle East

Describe your company's offerings

Software Engineering Services
Quality Assurance Testing

Which industry do you represent? (How would a client or partner label your service offering?)

Application Development, Software

Which titles make purchase decisions for your offerings?

CEO/Owner, Engineering, Information Technology, Product Development

Do you target specific types or sizes of companies? If so, please explain.

Softjourn's Target Markets Defined:

- Start-ups: Pre and post funding and self-funded. May be service organizations who will use a software application to provide their service ( for example: Pre-paid card services, box office ticketing services, money transfer services, energy and utility consulting services, etc.), or may be Independent Software Vendor (ISV).
- SME's: Up to 100 persons. Companies using web-based software to provide their service (may be selling in a Software as a Service (SaaS) model) and Independent Software Vendors (ISV's).
- Large Corporations - For this target market we work only with large Independent Software Vendors (ISV's)

Who are your power partners? (Who refers business to you? What business are they in?)

Some examples of Power Partners:

- Investors/Venture Capitalists
- Product Management Consultants who are working with companies to better define what their clients want and how the product should change.
- Marketing consultants - Those who are working with companies to help them define their pricing strategies. Or those who are working with companies to better define their dealer network.

What are some symptoms that a prospect might need your offering?

Some of the triggers you may hear that signal that a company may be in need of Softjourn's services are:

 I am not sure what is better for our new product, to develop using licensed software or open source?
 Will force.com (salesforce.com’s platform) benefit the application I want to build?
 I have a great idea for a new service, and for the software needed to provide that service, but do I need to have it written from the very beginning, or does some part or all of it already exist that I can make use of?

What differentiates you as a possible business partner?

A few of the reasons that companies like to work with Softjourn are:
* Softjourn needs to understand the technology and the business side to help answer our client's questions.
* Softjourn has executives onshore who have been in the same situation as our clients; managing distributed software development teams and are available at all times to help them with any issues they may be having.

Who first told you about the B2B Power Exchange Community?

at a B2B meeting