B2B Power Exchange

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Emmy B. Gengler
  • Fremont, CA
  • United States
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Profile Information

What company (companies) do you represent?
Softjourn, Inc.
Website:
http://www.softjourn.com
Where is your personal office? (City, State/Province, Country)
39270 Paseo Padre Pkwy #251
Fremont, CA 94538
Where do you personally sell?
Territory: US, Europe, Middle East
Describe your company's offerings
Software Engineering Services
Quality Assurance Testing
Which industry do you represent? (How would a client or partner label your service offering?)
Application Development, Software
Which titles make purchase decisions for your offerings?
CEO/Owner, Engineering, Information Technology, Product Development
Do you target specific types or sizes of companies? If so, please explain.
Softjourn's Target Markets Defined:

- Start-ups: Pre and post funding and self-funded. May be service organizations who will use a software application to provide their service ( for example: Pre-paid card services, box office ticketing services, money transfer services, energy and utility consulting services, etc.), or may be Independent Software Vendor (ISV).
- SME's: Up to 100 persons. Companies using web-based software to provide their service (may be selling in a Software as a Service (SaaS) model) and Independent Software Vendors (ISV's).
- Large Corporations - For this target market we work only with large Independent Software Vendors (ISV's)
Who are your power partners? (Who refers business to you? What business are they in?)
Some examples of Power Partners:

- Investors/Venture Capitalists
- Product Management Consultants who are working with companies to better define what their clients want and how the product should change.
- Marketing consultants - Those who are working with companies to help them define their pricing strategies. Or those who are working with companies to better define their dealer network.
What are some symptoms that a prospect might need your offering?
Some of the triggers you may hear that signal that a company may be in need of Softjourn's services are:

 I am not sure what is better for our new product, to develop using licensed software or open source?
 Will force.com (salesforce.com’s platform) benefit the application I want to build?
 I have a great idea for a new service, and for the software needed to provide that service, but do I need to have it written from the very beginning, or does some part or all of it already exist that I can make use of?
What differentiates you as a possible business partner?
A few of the reasons that companies like to work with Softjourn are:
* Softjourn needs to understand the technology and the business side to help answer our client's questions.
* Softjourn has executives onshore who have been in the same situation as our clients; managing distributed software development teams and are available at all times to help them with any issues they may be having.
Who first told you about the B2B Power Exchange Community?
at a B2B meeting

Emmy B. Gengler's Blog

Emmy B. Gengler

For fun iPhone and Android apps

If you are looking for some fun apps for your mobile phone, Softjourn has recently added some apps to Softjourn Labs, for both the iphone and for Android phones.



Check them out!



Snowfall for iPhone - Missing the snow? Watch it falling on your iphone!


MorseBeacon for Android - Send Morse Code messages to your friends, just for fun!

Continue

Posted on June 1, 2010 at 9:20pm —

Emmy B. Gengler

Larry's Business Seminar Series - Cash control through Budgeting & Forecasting for Businesses - June 15th

Ran in to Larry Moseley at TiECon this past weekend and found out about the next installment in his business seminar, looks like an interesting one: "Cash Control Through Budgeting & Forecasting for Businesses" - June 15, 2010.



for more information on it, and to register: http://www.lwmcfo.com/business-seminar/


Posted on May 18, 2010 at 5:04pm —

Emmy B. Gengler

Great event to meet alot of entrepreneurs!

If you work with entrepreneurs, you may want to check out Tiecon this friday and saturday (14 & 15 May), http://www.tiecon.org/home/

Posted on May 11, 2010 at 8:07pm —

Emmy B. Gengler

Are you wondering how Cloud Computing may be useful to your business, or what the risks of Cloud Computing are and how to deal with them?

Then this book may be for you? It is very detailed, but once you understand the different types of cloud providers and the basic areas of security concerns, the book can be used as a good reference to point out your responsibilities for security and your cloud service providers responsibilities.



Clou

Continue

Posted on April 22, 2010 at 10:00pm —

Emmy B. Gengler

How to use Facebook for your Business

There has been alot of discussion at many of the B2B meetings about how to use Facebook for your business. No doubt there are many ways to do that, but I thought you may like to see how we use it for Softjourn and for our clients: http://tiny.cc/eWZ2H

Posted on December 14, 2009 at 1:52pm —

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