Bob Leonard's Page

What company (companies) do you represent?

Bolen

Website:

http://www.bolencomm.com

Where is your personal office? (City, State/Province, Country)

Sarasota, FL

Where do you personally sell?

North America and Caribbean

Describe your company's offerings

Marketing consulting for small to medium sized IT companies who target banks and insurance companies.

Which industry do you represent? (How would a client or partner label your service offering?)

Hardware, Software, Systems Integration

Which titles make purchase decisions for your offerings?

CEO/Owner, Marketing, Sales

Do you target specific types or sizes of companies? If so, please explain.

Small to medium IT companies typically have no Marketing department. Today many are realizing that they can't profitably grow business by putting more feet on the street. They need help with marketing strategy and plan development. They also need help executing - marcom and sales support activities.

Who are your power partners? (Who refers business to you? What business are they in?)

Executives at client companies - particularly CEO and VP of Sales.

What are some symptoms that a prospect might need your offering?

Growth has stalled or revenue is shrinking as banks and insurers cut their IT budgets. Frustration at inability to get face to face meetings with decision makers. Unclear messaging and ineffective sales materials.

What differentiates you as a possible business partner?

20 years experience in marketing information technology to banks and insurance companies including management position of insurance vertical at EMC. Content marketing and SEO copywriting skills. Partnership with successful Silicon Valley graphic designer.

Who first told you about the B2B Power Exchange Community?

Chris Pareja