B2B Power Exchange

Find, close and deliver business differently.

B2B Power Exchange helps entrepreneurs, consultants and biz dev pros sell to senior decision makers. Our members focus on large, complex sales. We leverage our combined skills and contacts to expand our pipelines.

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Visit www.b2bpowerexchange.com to learn more about our meetings, philosophies and connecting with people who can help you penetrate your target accounts.

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Members

Welcome to B2B Power Exchange's Online Comunity


B2B Power Exchange is all about finding, closing and delivering business more often and more effectively. Our online community is just one of the tools our participants use to accomplish that goal. We also host breakfast and online meetings where you can meet many of the participants you will find in this online community.

Our community is open to you whether you are a member or non-member of B2B Power Exchange if you fit the following criteria:

  • Your organization's primary focus should be selling to well-funded startups or businesses exceeding $10 million in annual revenue
  • Your primary prospects must be directors or above
  • The company you represent must be appropriately licensed
  • You must have five years of experience in your current industry or a related field/role

If you fit these criteria, sign up for the community today!

Videos

Blog Posts

Long Copy Versus Short Copy? Right-Size It and Win

How to right-size your copy Gene Fowler said, "Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead." The magic is to create “right-sized” copy. That’s copy that is not predetermined to be long or short, but (as Goldilocks said) “just right” to achieve the marketing mission objectives. If you want to get sensational results from your campaigns, the secret is to craft your copy so that you write something your recipient wants to read ab… Continue

Posted by Mike DeCastro on July 21st, 2008 at 7:00am — No Comments (Add)

Are you closed for the summer?

About a decade ago my wife asked me a question that I will never forget, partially because of her follow-up to my response. She asked, “What if you didn’t pay attention to your business or clients for a couple months?” My response was that I wouldn’t have a business. She pointed out that marriage works that way, too. She is really good at saying everything she needs to with very few words. I need to get better with that, and while I have improved, I still need to get better at balancing work and… Continue

Posted by Chris Pareja -Founder, B2B Power Exchange on July 14th, 2008 at 8:00am — No Comments (Add)

What the heck is the 40-40-20 Rule, anyway?

Marketing success is a numbers game. Regardless of the media channel and whether the campaign is offline, online, or in-the-mail – marketing success always depends on whether the 40-40-20 Rule is both respected and implemented correctly. Certainly not voodoo or urban myth, this is definitely rocket science as in launching your results into high orbit. 40-4-20 means the success of your campaign always depends: 40% on the right media buy. You must plan and buy SMART (Specific, Mana… Continue

Posted by Mike DeCastro on July 14th, 2008 at 7:00am — No Comments (Add)

Networking from the home or office

Over the next couple of weeks, we will have a new addition to our home – a new baby boy. This is great news for the family, but it is going to curtail some of my networking activities for a little while. So I have been looking for ways I can connect with others when I have free time after the baby is born. I am starting to leverage those techniques now as opposed to waiting, and they are beginning to work. I am expanding my network locally and in other regions of the U.S. where we already have a… Continue

Posted by Chris Pareja -Founder, B2B Power Exchange on July 11th, 2008 at 6:31am — No Comments (Add)

Can you advertise to people without annoying them?

The Difference Between Annoyance and Attention OK, before you roll your eyes in amazement, I was actually asked this very question. In fact, I often hear questions like, “I want to do an email blast, but I don’t want to annoy people.” Annoying people is essential to advertising. It is the first step in the 5-step sales cycle which is: 1. Attention 2. Interest 3. Desire 4. Conviction 5. Close These 5 steps are essential to every sales situation regardless of whether it is live, person-t… Continue

Posted by Mike DeCastro on July 7th, 2008 at 7:00am — No Comments (Add)

Mike’s Rules of Business Survival for Marketing & Creative Life Forms

From the School of Hard Knocks Over the last three decades in the marketing trenches, I have received several graduate degrees from the world’s most exalted institution of higher learning: The School of Hard Knocks. Holding a graduate degree, summa cum laude, I’m a person who learns from my own bonehead blunders, I have put this education to good use. I developed Mike’s Rules of Business Survival to use in my own business because experience taught me that thes… Continue

Posted by Mike DeCastro on July 1st, 2008 at 11:04pm — 1 Comment (Add)

Emotional Mastery Is The Key To Peak Performance in Your Business

Imagine ... • Being at the top of your mental game with volition • Instantly elevating yourself into a peak emotional and mental state within minutes • Fueling your confidence, passion and motivation on a daily basis that moves you to action, what would that do to your performance, your success, your bottomline results? Ninety percent (90%) of your business success boils down to one critical factor: your psychology. Your thoughts drive your behaviors; your behaviors drive your results.… Continue

Posted by Denise Corcoran, The Empowered Business on June 30th, 2008 at 12:22am — No Comments (Add)

New: Networking Luncheon Event - WED July 9 in SF

Please read on for an announcement from our subsidiary, Your Marketing Lab(TM): Networking Luncheon and meet-and-greet sponsored by Your Marketing Lab™ Date: Wednesday, July 9th, 2008 Time: Noon to 1:30 Location: Schroeder's Café (downtown financial district in San Francisco) Access: Take BART to Embarcadero stop, and walk to Schroeder's. Address: 240 Front St (between California & Sacramento), San Francisco, CA 94111 Schroeder's Phone: (415) 421-4778 Web: www.schroederssf.co… Continue

Posted by Erik Bunaes on June 18th, 2008 at 12:28pm — No Comments (Add)

Don’t Be Afraid To Be an Expert

Many people I associate with are highly competent in their chosen fields. Some of them have been in the same or related roles for 10 years or more. But they get nervous when someone associates the word “expert” with them. We are often overly modest about our accomplishments. Partially, because we are our own worst critics. We know that we haven’t always succeeded at everything we have done. But nobody else has either. Most people fear that being called an expert opens them up to being “discover… Continue

Posted by Chris Pareja -Founder, B2B Power Exchange on June 16th, 2008 at 7:00am — No Comments (Add)

Online and Offline Networking – You Can Have It Both Ways

I recently pitched B2B Power Exchange at an entrepreneurial competition in San Francisco. While the point of the pitch (the main prize) was exposure, it was judged by a local government official and two names from the investment community. A comment was made by one of the judges that has been wearing on me ever since. He said that B2B Power Exchange’s business model is fragmented and can’t work. He said “You can’t be online and offline. It has to be one or the other.” What’s interesting is that… Continue

Posted by Chris Pareja -Founder, B2B Power Exchange on June 12th, 2008 at 10:17pm — No Comments (Add)

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